2012 Valérydesignwrks calendar
Every year, Valérydesignwrks strives to create a promotional piece that showcases the company’s illustration skills and celebrates another year of great business. This time around, an illustrative calendar was created for self-promotion.
A personal project, this calendar showcases the illustrative work of Valéry Goulet. In 2011, Valéry’s stepmother was diagnosed with a very aggressive cancer. As treatment, Valery’s stepmother underwent strong chemotherapy sessions, which resulted in the loss of her hair. Watching her stepmother’s fight against cancer greatly impacted Valéry’s life. To show her support for not only her stepmother, but also the cancer-fighting community, Valéry decided to use her illustration skills to create something for those affected by cancer.
To bring attention to hair, simple portrait illustrations of men and women were created and adorned with bright coloured and fun patterned hairstyles. Having these lively hair elements established a positive feeling that celebrates hair and cancer fighters.
In addition to the illustration, the binding option for this calendar was sewn with a black thread as a reminder about hair. The threads were also used to close up the little envelopes that were created to protect the calendar during the distribution and shipping process.