2012 Valérydesignwrks calendar
Every year, Valérydesignwrks would strive to create a promotional piece that showcased the company’s illustration skills and celebrated another year of great business. This time around, an illustrative calendar was created for self-promotion.
The theme of the calendar illustrations were inspired by Valery’s experience when she witnessed her stepmother’s fight against cancer in 2011. Diagnosed with a very aggressive cancer, Valery’s stepmother underwent strong chemotherapy sessions which resulted in hair loss. To show support not only for her stepmother but also to the rest of the cancer-fighting community, Valery decided to use her illustration skills to create something that would demonstrate positivity and strength for those affected by cancer.
Simple portrait illustrations of men and women were created, adorned with bright colors and fun patterned hairstyles to establish an encouraging atmosphere that celebrated cancer fighters’ battle with the illness.
For the binding option of this calendar, black thread was sewn as a reminder about hair. The threads were also used to close up the little envelopes that were created to protect the calendar during the distribution and shipping process.