Alberta Construction Safety Association
In collaboration with the The Met Agency, I helped this organization reshape their brand and redesign their visual identity and supporting collateral. This project involved the creation of a visual identity program which includes stationery, various printed and digital collateral, training manuals, environmental design applications, video, marketing materials and launch materials.
In addition to revising their logo to better represent who the ACSA is, we also proposed a communications feature that would go further to outwardly highlight their achievements and goals. For many construction related businesses and organizations, safety numbers are a major focus. For example, on many construction sites there are large boards/signs that indicate the number of days without injury (a higher number always being the goal). Companies are also required to produce reports that outline their ‘safety numbers’. Being that ACSA is an organization that provides safety training and safety management to the industry, they wanted to share a concept of numbers that were positively tied to the achievements of their organization. By using numbers as a graphical (and therefore highlighted) element, we felt that through the common language of numbers, industry members of the ACSA would better understand what the organization does.