This time around, I want to walk you through the most recent illustration I've completed for the Avenue Edmonton magazine 'Living on the Fringe'.
For many illustrators and designers, the process is what they struggle with the most. With editorial illustration specifically, because the budget is often tight, having an efficient process is really important in order to stay within budget.
For this assignment, I started with reading the article I had to illustrate and highlighting the group of words I felt were important and that I could represent somehow in my illustration.
• Whyte avenue
• meet Edmonton
• dazzling sun
• melody of sounds
• sweet, salty tang of food
Once I had this list, I started imagining how they could be translated into images and started sketching on blank sheets of paper. Some people like to sketch with a pencil, I prefer to sketch with ink. In this case, I used my Pentel brush pen since this brush was inline with the look I was going for.
After I illustrated some elements, I started to think about my layout and then created images to present to Pete Nguyen, the Art Director on the project.
Once those sketches were presented, the Art Director and I both agreed that it would be interesting to complete the first sketch. He also suggested that we illustrated most elements in monochrome and have the couple being fully coloured.
Once you have your idea and your plan, it is way easier to get into the final execution of your illustration. All I needed to determine was which tool I would be using for the final execution. In this particular case, I wanted to keep the style of the brush pen but wanted to have something that looked cleaner so I recreated all the elements using my iPad, stylus and Adobe Draw.
That app is great for a clean brush pen look. You can certainly also create the same effect in Illustrator but I found using the app faster and more natural.
For the most part, I worked in Illustrator. I refined the layout and coloured the illustration using that software. Once I was happy with it, I brought my illustration into Photoshop to add the textures.
It was a very efficient process and my client and I are happy with the result! If you have any question about this project, please feel free to send an email and I will be happy to get back to you.