Mixed Signals on a Recession, a fun project.

Between teaching my three classes and working on other client projects this past winter, I had the opportunity to work with Art Director Natalie Kress for the April 2016 issue of the Kiplinger's Personal Finance Magazine. The article I illustrated for this client speaks to the sinking stocks and how they don't necessarily presage an economic downturn.  

llustration detail

llustration detail

Working for a new client is always a little stressful and very exciting as you want to make sure you create something that both of you will find interesting. For me, each new project is an opportunity to learn and improve myself. With editorial illustrations, you want to make sure your message is well communicated and that your illustration captures the essence of the article you illustrate well. This is easy to say but sometimes the ideas are not that easy to find. 

With each client, my creative process needs to adapt to them. To better understand my client's expectations, I always get started with some rough sketches and share different ideas we could work on. Since most of my editorial illustrations are created for clients that are often located in different cities, many of our conversations take place through emails. With this project, since the article wasn't fully written at the time I started, the Art Director sent me the following information:

Ahead – The Bear Market, 1/3 page - We are thinking to have two bears peeking out of a cave

Below is the very first document I sent to my client. Those sketches were accompanied by a short sentence. With editorial illustrations, I feel that the image must speak for itself. If you need to write up a long story that explains it, it is probably because you didn't get the right idea in the first place. 

Rough sketches

Rough sketches

Once the concept was selected (Idea no.3), I recreated the bear illustration with the Adobe Draw application. 

Screen capture from Adobe Draw

Screen capture from Adobe Draw

Screen capture from Adobe Draw

Screen capture from Adobe Draw

Once the bear was completed, I imported the illustrations in Illustrator, where I added the colours and created the simple graphic elements that compose the illustration. 

Illustration in Adobe Illustrator

Lastly, I completed the illustration in Photoshop before I could send my final illustration to the Art Director.

Kiplinger's Personal Finance, April 2016 - Illustration: Valéry Goulet -  Art direction: Natalie Kress

This assignment was really pleasant to work on. Finding the right idea is probably the toughest part of a project of this kind. I had a lot of fun creating this illustration and Kiplinger's Art Director Natalie Kress was amazing to work with. 

If you have any question about this project, please feel free to send an email and I will be happy to get back to you.