New visual identity

New visual identity


Original identity

Original identity

Quick Reference Guide page 1

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hodgson schilf evans architects

 

Valérydesignwrks worked in collaboration with RED the Agency to develop and design the architectural firm's new identity. With the onboarding of a new partner, Hodgson Schilf Evans Architects considered it time to evolve the firm's visual identity.

RED's team and I sought to create a new identity that respects the brand’s lineage. We deconstructed the brand, prioritized key brand elements and created something new that still feels familiar.

We began by pulling apart the brand structure and isolating its key elements. A singular angular line, extracted from ‘the sticks’ brand heritage becomes the key graphic element that unites the Hodgson Schilf Evans Architects brand story.