New visual identity

New visual identity


 Original identity

Original identity

 Quick Reference Guide page 1

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hodgson schilf evans architects

 

Valérydesignwrks worked in collaboration with RED the Agency to develop and design the architectural firm's new identity. With the integration of a new partner, Hodgson Schilf Evans Architects considered it was time to evolve the firm's visual identity.

RED's team and Valéry sought to create a new identity that respected the brand’s lineage. The brand was deconstructed and key brand elements were prioritized to create something new that still felt familiar.

They began by pulling apart the brand structure and isolating its key elements. A singular angular line, extracted from ‘the sticks’ brand heritage became the key graphic element that united the Hodgson Schilf Evans Architects brand story