LA PETITE ÉCOLE DU VIEUX-LÉVIS
Valérydesignwrks was delighted to develop a visual identity system and a website for La petite école du Vieux-Lévis, a preschool located in Lévis, a city in eastern Québec.
The organization was looking for a visual identity that would remain untouched for years to come while being able to adapt to changes and trends related to general education. As a solution we designed a wordmark which evokes structure and playfulness to speak to both what children need (structure) and what they want (play). The wordmark also allows for flexibility as it can be paired up with graphic elements, and colours can produce such a variety of concepts, moods and ideas.
For the launch of the brand, we chose children’s master pieces/inspired graphics from the work they could have, or had completed at La petite école du Vieux-Lévis. Bright colours and imperfections enhance the diverse and unique creativity within each little student.
The website showcases colourful, action pictures of the children’s explorations, learning experiences and discoveries. These key images are supported by useful information for parents to explore and learn about this great new preschool.
You can visit the organization's website at lapetiteecoleduvieuxlevis.com
Coming soon, a mini campaign to raise awareness of this new organization and to seek new comers for the school’s grand opening in the Fall of 2017