LA PETITE ÉCOLE DU VIEUX-LÉVIS
Valérydesignwrks was delighted to develop a visual identity system and a website for La petite école du Vieux-Lévis, a preschool located in Lévis, a city in eastern Québec.
The organization was looking for a visual identity that would remain untouched for years to come while being able to adapt to changes and trends related to general education. As a solution, Valéry designed a wordmark which evoked structure and playfulness and spoke to both what children needed (structure) and what they wanted (play). The wordmark also allowed for flexibility as it could be paired up with graphic elements, and the colours produced a variety of concepts, moods and ideas.
For the launch of the brand, children’s master pieces/inspired graphics from the work they could have or had completed at La petite école du Vieux-Lévis were chosen. Bright colours and imperfections enhance the diverse and unique creativity within each little student.
The website showcased colourful, action pictures of the children’s explorations, learning experiences and discoveries. These key images were supported by useful information for parents to explore and learn about this great new preschool.
You can visit the organization's website at lapetiteecoleduvieuxlevis.com
Coming soon, a mini campaign to raise awareness of this new organization and to seek new comers for the school’s grand opening in the Fall of 2017.