Valéry Goulet

Owner, Designer & Illustrator
+ 00 1 780 231 2955
info@valerydesignwrks.ca


Academic Background

 

Master Class in Graphic Design
Brain Aided Design™ by Ian Anderson
École internationale de Percé, Faculté d’aménagement, d’architecture et des arts visuels, Université Laval, Québec, Canada. 
2009

Master Class in Graphic Design
Introspection et création by Stefan Sagmeister
École internationale de Percé, Faculté d’aménagement, d’architecture et des arts visuels, Université Laval, Québec, Canada. 
2008

Master Class in Graphic Design
Du signe répétitif au langage visuel évolutif  
by Ruedi Baur
École internationale de Percé, Faculté d’aménagement, d’architecture et des arts visuels, Université Laval, Québec, Canada. 
2004

Master of Visual Arts in Graphic Design and Multimedia Thesis: Small Design
École des arts visuels, Faculté d’aménagement, d’architecture et des arts visuels, Université Laval, Québec, Canada. 
2002

Bachelor of Visual Arts in Visual Communication Design
École des arts visuels, Faculté d’aménagement, d’architecture et des arts visuels, Université Laval, Québec, Canada. 
2001

College Diploma in Fine Arts
Cégep de Sainte-Foy, Québec, Canada. 
1998


Employment 

 

Sessional Lecturer
Visual Communication Design, Department of Art & Design, University of Alberta, Edmonton, Canada.
2013 - 

Sessional Faculty
Design Studies, MacEwan University, Edmonton, Canada. 
2011 - 

Associate Creative Director
RED The Agency, Edmonton, Canada. 
2014 - 2015

Design Practice
Valérydesignwrks, Edmonton, Canada. 
2012 - 

Creative/Art Director
Free Advertising, Edmonton, Canada. 
2004 - 2012

Graphic Designer
ADzif, Montréal, Canada.
2007 - 

Design Director/Graphic Designer
Société francophone de communication de l’Alberta, Edmonton, Canada.
2002 - 2004

Teaching Assistant
Visual Communication Design, École des arts visuels, Faculté d’aménagement, d’architecture et des arts visuels, Université Laval, Québec, Canada.
2001 - 2002 

Illustrator
Sarbakan, Québec, Canada.
sarbakan.com
2002

 


Awards, Honours and other Recognition 

Alberta Business Awards of Distinction, Marketing Award for the Alberta Construction Safety Association rebrand
2017

Centre d’arts visuels de l’Alberta (CAVA)
Invited Juror, Espace Exploration
2017 

Graphex Awards
Finalist, Self-Promo
2014

Applied Arts Illustration Awards
Magazine Cover (Art Direction)
2013

Award of Distinction - ACE Awards
Corporate Identity
2013

ACE Awards (x4)
Brochure
Corporate Identity
Non-Traditional or Guerilla (Art Direction)
Self-Promotion

2012

Award of Distinction - ACE Awards (x3)
Poster Series (Art Direction)
Best Use of Social Media (Art Direction)
Direct Marketing (Art Direction)

2012

IABC Capital Awards (x5)
Visual Communications (x4)
Marketing and Advertising Campaign
2012

Applied Arts Design Awards (x2)
Logo/Wordmark/Identity Design
Logo Application Series

2011

Applied Arts Illustration Awards (x2)
Calendar Illustration
Retail Illustration (Art Direction)

2011

Applied Arts Illustration Awards
Poster Illustration
2010

Design EDGE Canada RDA
Finalist Miscellaneous
2010

IABC Capital Awards (x4)
Visual Communications (x2)
Internal Communications Programs
Ongoing Tactics

2010

Applied Arts Illustration Awards (x2)
Self-Promotion
Calendar Illustration

2009

ACE Awards
Self-Promotion
2009

Award of Distinction - ACE Awards
Computer Illustration
2009

How Self-Promotion Awards
Calendar Illustration
2008

Applied Arts Illustration Awards
Calendar Illustration
2008

ACE Awards
Best Illustration
2008

Award of Distinction - ACE Awards (x2)
Self-Promotion
Printing/Production

2008

Western Magazine Awards
Finalist, Best Illustration
2008

One of a kind SHOW
Bag Design Competition Winner
2008

ACE Awards
Best Corporate Identity Design
2007

Award of Distinction - ACE Awards
Annual Report
2007

The Signature Awards
Member of the panel of judges
for the Advertising Association of Winnipeg

2007

Smart Papers Imagination Award
Illustrative Calendar
2007

Association de la presse francophone
Best Website Award, Le Franco Newspaper
2003

Canadian Heritage
‘Success Story Distinction’
Inverness Bronze Museum Website

2003

illu-station
February 2002 Illustrator of the Month
2002


Exhibitions 

Work/Life, Uppercase Gallery, Calgary, Canada (Group Show). 
2008

FROST, Latitude 53, Edmonton, Canada (Group Show).  
2006

Deck the Halls, Latitude 53, Edmonton, Canada (Group Show).   
2006


Presentations/Lectures 

The Creative Round Table, Advertising Club of Edmonton, Edmonton, Canada. 
2015

3 Speakers Series: Creative Directors, Society of Graphic Designers of Canada (GDC), Edmonton, Canada. 
2013

On Design, Student Design Association, University of Alberta, Edmonton, Canada.
2013

 


Published 

Work Published in

(June 2013). The Goods, Home and Design. Western Living, 12. 

(May/June 2012). Applied Arts Magazine, 27(2), 144. 

(May/June 2011). Applied Arts Magazine, 26(2), 83. 

(2011) AMMO Magazine, (6), 50. 

Basheer Graphic Books (2011). Creative Calendar Collection (pp. 120-121). Singapore: Basheer Graphic Books. 

Vangool, J. (2011). Work / Life 2: The Uppercase Directory of illustration International Edition (pp.92-93). Calgary: UPPERCASE Publishing Inc. 

(June/July 2010). Applied Arts Magazine, 25(3), 121, 134. 

(May/June 2009). Applied Arts Magazine, 24(3), 164. 

(October 2009). HOW Design Magazine. 

Provost, G. (February 2008). Les adhésifs muraux d’ADzif. Coup de Pouce, 151. 

Vangool, J. (2008). Work / Life: The Uppercase Directory (pp.78-79). Calgary: UPPERCASE gallery, books & papergoods. 

PUBLISHED ONLINE

(2016). What is Speculative Work?. Retrieved from https://www.gdc.net/tools-resources/design-buyers/what-is-speculative-work

Goulet, V. (2015, August 17). How to handle ‘Spec’ Work. Retrieved from https://www.gdc.net/article/2015/08/17/3388-how-to-handle-spec-work 

PUBLISHED EDITORIAL ILLUSTRATION 

Block, S. (April 2017). Brokers Change Their Game Plan. Kiplinger’s Personal Finance Magzine, 9. 

Block, S. (April 2017). Last Minute Tax Savers. Kiplinger’s Personal Finance Magzine, 46. 

Smith, A. (April 2017). Inflation-Proof Your Assests. Kiplinger’s Personal Finance Magzine, 59. 

Chow, L. (December 2016). Crestwood Now and Then. Avenue Magazine, 106. 

Smith, K. (April 2016). Mixed Signals on a Recession. Kiplinger’s Personal Finance Magzine, 11. 

Pitsker, K. (April 2016). What You Need to Know About an Unpaid Bill. Kiplinger’s Personal Finance Magzine, 71. 

Mertz Esswein, P. (April 2016). Reverse Mortgages Get a Makeover. Kiplinger’s Personal Finance Magzine, 39. 

Pitsker, K. (April 2016). What You Need to Know About an Unpaid Bill. Kiplinger’s Personal Finance Magzine, 71. 

(Fall/Winter 201-16). UCalgary Alumni Magazine, Cover Page. 

Kernaghan, S. (August 2015). Living on the Fringe. Avenue Magzine, 106. 

(2008). Mosaik Magazine, Cover Page. 


professional certifications 
& organizations

 

CGD, Society of Graphic Designers of Canada
2017, 2016, 2015, 2014, 2012, 2011, 2010

CGD™ Certification is a mark that indicates that a GDC Member has been assessed within their area of proficiency (Designer, Academic, Leader), and has been determined to be of a professional standard. This standard includes a high degree of competence within their area of proficiency, compliance to a professional conduct code of ethics and a commitment to sustainable practice.

The CGD certification mark is Canada’s first, and only, certification mark for graphic and communication designers. CGD Certification assures those seeking design and marketing services that the provider has met a rigorous and professional standard of services.

American Institute of Graphic Arts (AIGA)
2016, 2015, 2014

As the largest professional association of designers in the world, AIGA is committed to advancing the value and impact of design, both locally and globally, and working together to inspire, support and learn from each other, at every stage of our careers.

The Art Directors Club
2017, 2016, 2015

A nonprofit membership organization boasting one of the most concentrated groups of creative talent in the world, ADC's mission is to connect creative professionals around the globe, while simultaneously provoking and elevating world-changing ideas through its programming. From its Manhattan gallery to its international membership base, ADC provides a neutral forum for creatives of all levels to network, learn and grow. 


teaching experience

Image II, DES 496
University of Alberta (Alberta, Canada)
Winter 2016, 2015, 2014

Corporate Identity and Branding, DESN 311
MacEwan University (Alberta, Canada)
Winter 2016

Design Fundamentals, DES 135
University of Alberta (Alberta, Canada)
Fall 2016, 2015, 2013. Winter 2016, 2013
Spring 2014, 2013

Design Management, DES 597
University of Alberta (Alberta, Canada)
Fall 2016, 2015

Illustration Techniques, DESN 300
MacEwan University (Alberta, Canada)
Fall 2016, 2015

Publication Design, VCDE 352 (DS10)
MacEwan University (Alberta, Canada) 
Winter 2015, 2014, 2013

Corporate Identity and Promotional Design, VCDE333 (DS10)
MacEwan University (Alberta, Canada) 
Fall 2015, 2014, 2013

Advertising Design, DESN 318
MacEwan University (Alberta, Canada) 
Fall 2014 (Master Course Syllabus/Writing)

Introduction to Design Software, DESN 120
MacEwan University (Alberta, Canada) 
Fall 2013 (Course Planning/Writing)

 

Advertising Design, VCDE 382 (DS10)
MacEwan University (Alberta, Canada) 
Winter 2014, 2013, 2012

Illustration Techniques, VCDR 343 (DS02) 
MacEwan University (Alberta, Canada) 
Fall 2011

Introduction to animation
École secondaire Maurice Lavallée 
(Alberta, Canada) 
February 2003

Computer Graphic and Multimedia, ARV-20375
Université Laval (Québec, Québec)
Winter 2002

Computer Graphic II, IFT-18182
Université Laval (Québec, Québec)
Fall 2001


Professional Activities

Workshops

Images in Motion with Richard Borge
ICON9, Austin, TX, USA. 
2016

Visual Metaphor in Editorial Illustration with Alexandra Zsigmond
ICON8, Portland, OR, USA.
2014

Zine Extravaganza with Kate Bingaman-Burt & Jennifer Daniel
ICON8, Portland, OR, USA. 
2014

Web Design Level Two with WordPress
Continuing Education, MacEwan University, Edmonton, Canada. 
2013

Crafting Type: An introductory type design workshop with Dave Crossland
Edmonton, Canada. 
2012

 

Conferences

ICON9 The Illustration Conference & Education Symposium, Austin, TX, USA. 
2016

PICA 2014 National Design Conference, Edmonton, Canada. 
2014

ICON8 The Illustration Conference & Education Symposium, Portland, OR, USA. 
2014

PICA 2011 National Design Conference, Banff, Canada. 
2011


Mentorships

Mentor, GDC Student Portfolio Review, Edmonton, Canada. 
2015

Student Mentor, Advertising Club of Edmonton, Edmonton, Canada. 
2013

Student Mentor, Advertising Club of Edmonton, Edmonton, Canada.
2011


Organizing Committees

Co-organizer, Ribbon Rouge: Student Illustration Mentorship, Society of Graphic Designers of Canada, Edmonton, Canada. 
2016

Co-organizer, Student Portfolio Review, Society of Graphic Designers of Canada, Edmonton, Canada. 
2016

Co-organizer, Student Portfolio Review, Society of Graphic Designers of Canada, Edmonton, Canada.
2015 

Organizer, Ribbon Rouge: Student Illustration Mentorship, Society of Graphic Designers of Canada, Edmonton, Canada. 
2015


teaching experience

Image II, DES 496
University of Alberta (Alberta, Canada)
2017 - 2014

Corporate Identity and Branding, DESN 311
MacEwan University (Alberta, Canada)
2017 - 2016

Design Fundamentals, DES 135
University of Alberta (Alberta, Canada)
2016 - 2013

Design Management, DES 597
University of Alberta (Alberta, Canada)
2016 - 2015

Illustration Techniques, DESN 300
MacEwan University (Alberta, Canada)
2016 - 2015

Publication Design, VCDE 352 (DS10)
MacEwan University (Alberta, Canada) 
2015 - 2013

Corporate Identity and Promotional Design, VCDE333 (DS10)
MacEwan University (Alberta, Canada) 
2015 - 2013

Advertising Design, DESN 318
MacEwan University (Alberta, Canada) 
2014 (Master Course Syllabus/Writing)

Introduction to Design Software, DESN 120
MacEwan University (Alberta, Canada) 
2013 (Course Planning/Writing)

Advertising Design, VCDE 382 (DS10)
MacEwan University (Alberta, Canada) 
2014 - 2012

Illustration Techniques, VCDR 343 (DS02) 
MacEwan University (Alberta, Canada) 
2011

Introduction to animation
École secondaire Maurice Lavallée
(Alberta, Canada) 
2003

Computer Graphic and Multimedia, ARV-20375
Université Laval (Québec, Québec)
2002

Computer Graphic II, IFT-18182
Université Laval (Québec, Québec)
2001