University of Calgary 2018 Fall Orientation Week t-shirt
Valérydesignwrks was pleased to design and illustrate the 2018 Fall Orientation Week t-shirt for the University of Calgary.
A tradition and rite of passage for every new student, Fall Orientation Week is designed to help students connect with their peers and get acquainted with university life.
Each of the four to six-thousand new UCalgary students wear their Orientation Week t-shirts during the New Student Induction Ceremony. Here, it plays an important role in achieving a sense of community at this event, as the students are united by common images on the front of the shirt, but distinguished by shirt colours that mirror the colours held by their chosen faculty of study.
'Tasked with creating an inspired and fresh approach to the established Fall Orientation visual style, Valéry’s creativity, good humour, and ability to translate our rough ideas into a powerful concept both impressed and inspired our team.
Fall Orientation is an event where new students from unique backgrounds are welcomed to our campus, and introduced to the myriad of academic pursuits offered. Having represented the mosaic of peoples and pursuits in past illustrations, our request that Valéry represent it all in a single image was one that she handled uniquely, and with great care. Regular updates, adherence to tight timelines and an assertive commitment made Valéry a pleasure to work with from concept development through to receiving the final deliverables.
Valéry’s collaborative nature, patience, and keen sense for style helped us to navigate the challenges associated with a change in style, while still retaining the original intention and message behind the program. We certainly recommend that you choose to work with Valéry.'
- Travis Dickie